You are a technology savvy owner of a small business; you know that any small business needs a website to help promote their products or services, and you have developed and designed your own website for your company. Congratulations! You have put yourself ahead of many other small businesses with this one development. But there is still a problem that may prevent your business’s website from receiving the traffic that you want: poor web design. Many small businesses have poorly designed websites that frustrate and turn off customers from buying their products. Web designing tips to help you create a better website will be invaluable. Or, if you want, you can hire a web design company to handle it all for you, and ensure that your website is optimized to get as much traffic as possible. But before you head out and spend all your hard earned money on web design services, here are some web designing tips and tricks that can help you make a better website, or that will at least let you make a more informed decision when shopping around for a web design company.

When creating a website for your business, continuity is one of the largest things with which you should be concerned. Among web designing tips, this is one of the most important. Continuity between pages makes for a more pleasant and less frustrating experience for any user of your website. This is why on all popular websites you will see a navigation bar that continuously appears on every page. This makes it easier for the user to navigate the site, and the easier your site is to navigate, the more likely customers are to purchase products.

Following continuity between web pages in the web designing tips hierarchy is the optimization of your website for mobile devices. Any web designing tips will put a major emphasis on this in today’s increasingly mobile society. And it is no surprise that this is one of the most suggested web designing tips, as over one billion people across the globe use some sort of mobile device to access the internet. Given this fact, it is widely suggested that mobile web design will be the next big trend in mobile marketing.

And just as having a regular old website that is not user friendly will not really help your business, having a well designed website that is not optimized for mobile devices will frustrate customers as well. Web designing tips include mobile optimization for good reasons. Namely, most mobile users are less likely to return to a non mobile optimized website. To be exact, seventy four percent of mobile users said that mobile optimization of website would make them more likely to return in the future.

Web designing tips go beyond mobile optimization and continuity, though. Some of the old internet marketing standards such as banners, rich media, and search are still growing as well. In 2013, global spending on banners and rich media is expected to reach $1.5 billion, whereas spending on search will reach $2.2 billion.