One of the best ways for local businesses to get a leg-up on their competition is to have a strong online presence. A professional web presence that accurately reflects your business is one of the best methods to promote and improve your brand. In the dental industry, a very competitive industry in most markets, a strong web presence couldn’t be more important. The best dental websites will often have have a firm grasp on the market they are located in — this is due to their sites being very visible, when it comes to new dental patients searching for local dental services in the area. According to Pew Internet (an organization dedicated to conducting in-depth Internet research) 58% of consumers have researched a service or product online, and they do so by using search engines.
If a dental website is ranking highly on search engines for relevant keywords, the website will come often up in the first SERP (search engine results page), and 75% percent of search engine users find what they are looking for on the first SERP. The traffic that is generated from search engines features some of the best closing rates out of a long list of different marketing strategies. If someone is looking for a new dental practice, chances are they will head to a search engine to locate, and review local dental practices, before they decide which practice they will hire to do their dental work.
Other online marketing tactics such as keeping your social media platforms up to date will help to strengthen your online presence, as well. However, keeping your social media platforms updated can be a time-consuming process, and 54% of small business owners admit they could use some help in improving their social media marketing skills. If you’re concerned about finding the time to juggle your online dentist marketing, many online marketing firms and web development companies can create and manage a full-scale, online dentist marketing system for you.
A full-scale dental marketing system will include a bulk of online marketing tactics to improve your online presence. These marketing tactics include SEO services to raise your search engine rankings, social media marketing and email marketing campaigns. Email marketing is a very strong online marketing tactic, bringing in over $40 for every dollar spent on it. If you’re trying to save money on your marketing efforts, you can do your online dentist marketing in-house, but be aware that it takes a lot of time and commitment in order to do so properly. Many affordable online marketing campaigns can be found online, and hiring a marketing firm that isn’t local is a very reliable method if it means saving extra money.