By 2010, 95 countries across the globe each have more than one million users. In 2012, iOS smartphones and other mobile devices take up 60 percent of all mobile browsing. Only 27 percent accounts for Android based. This is according to NetMarketShare. With such a growing number of internet users, companies must therefore know how to hide IP for their own protection.

This is because, first, every device that is connected to the internet is assigned its own number label. This is called IP address. IP address can be static or dynamic. Static means the number is permanently assigned to the device while dynamic means it is given a new number every time it is booted up. Companies and businesses can therefore be tracked down by their competitors. They can use this for competitive analysis. When companies hide IP, they can do anonymous browsing and freely go to any site without their competitors knowing what they are doing. Second, implementing security measures to keep the reputation of the company online is part of brand protection. Going online can make the business more vulnerable to attacks which can affect its reputation and brand. In the same line, there is data scraping where data can be gathered and used by its competitors without the company knowing it. In this, companies must hide IP to protect their own brand. Third corporate privacy is necessary so that companies can protect itself as well as its employees. If organizations or companies fail to hide IP others can maliciously track the online activities of the company and its employees, they can know its affiliations, the email addresses and other information about the organization.