Did you know that 80% of online users in the 18 to 34 year age bracket have used search engines to find veterinarians in their area? Having a great veterinary clinic website is no longer optional. Instead, it is a vital part of keeping your current clients happy, as well as attracting new patients to your care. Your site will often be the first impression a client has of your services. If you need quality veterinary web design but are not sure what to look for, here is our list of three things you should expect from professional design services.
1. Avoid Cutting Corners
Have you ever heard the adage, you get what you pay for? This is especially true when it comes to good web design. True, you can find a college junior who is willing to do the job for half the going rate. But you will get, at best, half the quality a professional can offer, and if something goes wrong after the site is up and running, your student help might not be able to fix the problem. Investing in great design might cost more upfront, but saves you money and time in the long run.
2. Someone with Experience
Look for a web designer who has had a lot of experience building websites. Check out the previous sites they have designed to see if they match up with your expectations and follow the principles of design. Did you know that 40% of users will leave your site if it takes longer than three seconds to load? No matter what a site is selling, it should upload quickly, be easy to navigate, mobile compatible, and have an inviting layout. No broken links, flashing images, or mismatched fonts. Because there are so many designers out there, some of them even specialize in veterinary website design.
3. The Extras
These days, website design is not just about building a site and then handing it off to the client. Instead, good designers often offer tools for ongoing care, or even web hosting. Sites that offer CMS, or content management systems, are ideal because adding or editing pages will be easy to do. Other designers will offer to help with social media management, email marketing, or SEO. All these approaches can be useful for marketing vet websites.
Do you have any tips for finding great veterinary web design? Let us know in the comments!