The Benefits and Advantages of Internet Marketing


Internet marketing has become a large part of the marketing industry. It is estimated that by 2016, more than half of the dollars spent in the US retail sector will be influenced by online marketing and web presence. Gone are the days when simply having a website meant something for a business. Today’s users are more sophisticated than ever, and expect more than ever from the websites they visit. Internet marketing, especially search engine optimization (SEO), should be an extremely important part of any business’s marketing budget. SEO companies can make sure your website is seen by as many people as possible, or, if your clients are in need of SEO for their websites, finding a company to resell SEO services can help you provide full-service solutions. Here are just a few ways that online marketing companies that provide SEO and resell Seo services can help your business.

In today’s crowded internet, most people begin their internet experience at a search engine, so it’s no wonder that the search engine industry is worth about $16 billion. Companies that resell SEO will ensure that your or your clients’ websites appear at the top of the search engine rankings that so many people use to find what they’re looking for. It’s not nearly enough to simply be somewhere in the search engine results, either. Even being on the second page of results can be detrimental to a website’s traffic. Most search engine users find exactly what they’re looking for right on the first search engine results page, without ever venturing further. And paying for advertisements that appear at the top or along the side of the page isn’t very helpful, either. Approximately three-quarters of users say they avoid paid advertisements, clicking only on organic links.

It may seem like a lot of work just to get to the top of a results page, but once you’re they’re it’s worth it. SEO leads have a much higher close rate than other forms of marketing such as direct mail or print advertising. Whereas outbound leads such as these have a 1.7 percent close rate, SEO leads have a close rate of 14.6 percent.

So how, exactly, can a company that will resell SEO services get your clients’ websites to the top of the rankings? Seo resellers have many techniques available to make sure your clients’ websites make it to the top of the search rankings. One way is to tinker with the web design of a site in order to make it more search engine friendly. By focusing on the placement of specific keywords throughout a website, an SEO company can make sure your site ranks higher when a user searches for one of those keywords. Additionally, an SEO company can provide high-quality written content that links back to a website in order to improve its search engine ranking.

Social media marketing is also an increasingly important part of internet marketing, with ninety-four percent of social media marketers tracking the number of fans and followers a business has. In addition to a company that will resell SEO, there are also social media resellers that can help your client to gain popularity on social networking sites such as Facebook and Twitter. Having a healthy presence on social networking sites is especially important in today’s world.

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