Valued at approximately $16 billion, the search engine optimization industry is quickly becoming a behemoth. And before I spout off the numbers and statistics that underscore the benefits of outsourcing SEO or partnering with an SEO reseller, I want you to ask yourself if you think you are at the top of your game.
If your answer is no, then read on.
For small and mid sized web development firms, an SEO white label program allows a solution provider, such as yourself, to put your name and brand on an SEO service while customizing it to perfectly meet the needs of your clients. However, because you are rebranding this service as your own, you need to do your due diligence. Whomever you choose to partner with can ultimately enhance or hinder your white label SEO delivery to the end user.
As such, here are three things to ask yourself when choosing a white label SEO partner.
1. Their Staff
Who does the reseller have working for them? A web development team who understands the ever changing world of SEO?
How responsive is their customer service or tech support? If there is a hiccup with one of your clients sites, the quickest you can help them depends on how quickly your reseller can help you.
What about content creation, meaning, who do they have writing for them? Ask to see samples as well as links to published articles. Remember, fresh, informative, and relevant content is king.
2. Product Offerings
In addition to an awesome staff, what does the reseller offer? Technology and software support is great, but so are internet marketing strategies. Does the reseller mention the importance of content, search engine result page ranking, and citations? In addition to keyword analyses, do they offer white label email marketing, social media marketing strategies, and other marketing systems support?
You get what you pay for, and if a reseller is offering prices that greatly undercut the competitors, walk away. That being said, a reseller should not offer a one size fits all price tag, either. Everything should be scalable, and have a price that reflects the scalability accordingly.
Last but not least, when judging the quality of an SEO reseller, ask yourself, does it sound like they know what they are talking about? Are they using outdated SEO terms that were relevant, say, three years ago? Or conversely, do they seem invested (and even excited) by being at the forefront of the internet marketing industry? As with any relationship, there has got to be a bit of chemistry, too.